Aesthetics clinics are becoming more competitive and sophisticated. In fact, this growth is driven by three main factors: demand-side drivers, provider engagement, and ethics. Learn more about the market and the drivers of growth in aesthetics clinics. Then, take the next step toward improving your appearance and your health. We have compiled a list of the most prominent aesthetics clinics, which can help you decide on which one to choose.
Demand-side drivers of market growth
The addition of beauty bars and other aesthetics outlets to the landscape is a prime example of demand-side drivers. This segment will grow at a faster rate in the coming years, mainly due to an increased awareness of cosmetic treatments among the population. Another major demand-side driver is the increasing adoption of cosmetic procedures, including fillers and dermabrasion. Lastly, improved product innovation is likely to spur the market growth of aesthetics clinics.
Consumers increasingly come to their first aesthetics procedure well-informed, as their use of the internet has increased. Web searches and recommendations from physicians are the most common sources of information in North America, while traditional media remain more important in emerging markets. This trend reinforces itself among younger patients, as only 5% of patients under 40 have a preference for a cosmetic procedure. On the other hand, more than half of patients aged 50 and older make their final decision based on a physician’s recommendation. Moreover, younger Chinese patients are more brand loyal and less likely to switch from a particular brand.
Competitiveness of aesthetics clinics
In developed cities, marketing an aesthetics clinic can be challenging. With more non-medical establishments popping up everywhere, it’s hard to get a foothold in this industry. To remain competitive, aesthetic clinic marketing must be second to none. There are several factors to consider, including your clinic’s USP and how to differentiate it from the rest. Here are some tips to get started. Identify your target audience.
Don’t try to imitate competitors. The aesthetics industry is highly competitive, with over two-hundred percent growth since 2000. You can become so wrapped up in your own business and services that you fail to notice your competition. aesthetics marketing to become complacent in the midst of a growing market, forgetting that your competition also has a competitive edge. If you don’t keep up with the latest industry trends, you risk losing potential patients to competitors.
Provider engagement
As the aesthetics industry grows, manufacturers need to differentiate their brand and increase patient engagement. To reach new patients, aesthetics manufacturers should leverage technology-enabled marketing solutions and segmented sales teams. To drive patient engagement, manufacturers should create a unique experience and offer targeted marketing solutions based on patient profile, such as customized education programs, B2B2C loyalty programs, and personalized device parts. By using a virtual clinic suite, manufacturers can increase their brand’s presence by leveraging aesthetics data ecosystems.
Using patient-centric communication tools, manufacturers can help physicians create a holistic continuum of care, beyond the injection site. At-home devices and pre or post-procedure skin care may complement aesthetics clinics and improve patient outcomes. Manufacturers are also important partners in maintaining long-term relationships with patients, a primary factor in a physician’s success in aesthetics. For example, dermatologists can help patients improve the outcomes of their procedures by developing at-home products and programs using scientifically-backed technologies.
Ethics of medical aestheticians
The ethical practice of medical aestheticians is vital. This field has remained largely unregulated in the UK, but it is a hotly debated topic. Many physicians believe that medical aesthetics should be regulated. These standards of care should include the use of informed consent. Informed consent can be developed with patients by discussing the procedures and what to expect from them. Informed consent also outlines possible side effects and the probability and severity of adverse events. Informed consent should be obtained for each individual procedure.
Many states have loose laws regarding the duties of physicians. Some licensed physicians rent their medical licenses to non-aesthetics practitioners. This practice is particularly dangerous, because untrained personnel can purchase lasers and inject prescription drugs. Aesthetics-only companies will usually name a medical director, but that person rarely works on site and rarely interacts with the staff dealing with potential complications. Regardless, medical aestheticians should adhere to the ethical guidelines to ensure the safety and well-being of their patients.